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Most recently, the iPhone 16e was made available in SA on February 28, launch day, along with other top global markets.
She says part of this is down to certain products and services the company has developed specifically for SA.
The most important of these is the company’s trade-in programme.
Van der Nest also outlines the company’s place in the local market, retail strategy and pricing.
Through the discussion, the iStore executive highlights iStore’s business model; growth in local Apple use; pricing trends for Apple’s iPhone in SA; localising the Apple offering; and strategy.
Business Day Spotlight is a MultimediaLIVE Production.
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