Samsung’s bet on folding devices in SA’s smartphone market

He says consumer buying behaviour tends to be split between those buying devices for cash and those doing so on contract. 

The South Korean electronic company is the world’s largest smartphone maker, a position it has held for a number of years, though US-based Apple and China’s Xiaomi and Honor have been working to disrupt its dominance. Samsung is also dominant in SA, with an estimated 51% of the market. 

Hume also outlines the company’s pricing and how this fits in with consumer buying patterns. 

Through the discussion, Hume highlights the viability of premium devices in the local market, what determines the mix of devices sold in SA, and a breakdown of SA’s smartphone market. 

Business Day Spotlight is a MultimediaLIVE Production.

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