Samia Ben Abdallah, the Tunisian entrepreneur who dreams of conquering the world with her AWA leather goods brand

Methodical, thoughtful and rigorous, Samia Ben Abdallah Ben Khalifa never rushes into anything. In 2019, the graduate of the National School of Architecture and Urban Design in Tunis launched her own business: AWA, for “Architect with Artisan”, a line of leather goods and various accessories.

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