Retailers’ private label sales ‘on track to top R100bn’

Report highlights growing preference for in-house products over ‘name’ brands as consumers opt for value

07 November 2024 – 16:45

by Nompilo Goba

Sales of private label fast-moving consumer goods (FMCG) are set to exceed R100bn within the next six to 12 months, as shoppers increasingly opt for value, according to a report by consumer intelligence group NIQ.

NIQ’s Retail Measurement Service analysis for the first nine months of 2024 found that the market share of private-label products — typically more affordable than “name” brands — have increased their market share over the past year, largely led by the top five manufacturers. ..

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