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Tjaart Kruger’s strategy of reaching 130,000 informal and independent township stores is steaming ahead
19 August 2024 – 05:00
by Nompilo Goba
Tiger Brands, SA’s largest food producer, has experienced a bullish turnaround over the past year, driven largely by its revamped route-to-market strategy and leadership changes.
Under the stewardship of CEO Tjaart Kruger, Tiger Brands has had a robust recovery, with its market capitalisation soaring by about R11.6bn as its share price rose nearly 40%, highlighting investor confidence in the brand’s rejuvenation efforts…
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