Musk: Twitter to roll out blue, gold and grey checkmarks

Twitter will roll out verified gold and grey checkmarks as it relaunches the coveted blue check service next Friday, CEO Elon Musk said in a tweet, after holding off the roll-out earlier this week.

“Gold check for companies, grey check for governments, blue for individuals (celebrities or not). Painful, but necessary,” Musk said in a tweet. All verified accounts will be manually authenticated before the check is activated.

“Individuals can have a secondary tiny logo to show they belong to an organisation if verified as such by that organisation,” Musk said in another tweet, adding that he will give a longer explanation next week.

The company had paused its recently announced US$8 blue check subscription service as fake accounts mushroomed, and had said the sought-after blue check subscription service will be relaunched on 29 November.