ILLA, a Cairo-based FMCG logistics firm, completes a $2M funding round

ILLA, a Cairo-based FMCG logistics startup, raised $2 million in its most recent funding round. Watheeq Financial Services and Golden Palm Investments co-led the round. Loftyinc Capital Management, Kepple Africa Fund, Cubit Ventures, AUC Angels, Oqal Angel Network, and FLat6Labs Cairo all participated in the round, with FLat6Labs Cairo increasing their investment in ILLA for the third time.

ILLA was founded in 2019 by Mahmoud Elzomor, Alaa Jarkas, Ahmed Sakr, and Hossam Saraya, and was soon joined by a well-versed management team led by Mohamed Emera as Director of Growth, Mohamed Kamal as CFO, and Khaled Elzomor as Commercial Director.

ILLA was able to secure the business and confidence of over 65 clients in its portfolio, including household names such as Coca-Cola, P&G, Danone, Nestle, Juhayna, and Pepsico, by focusing completely on the FMCG sector. ILLA has been delivering on its main promise of moving products efficiently on behalf of FMCG businesses across 27 governorates in Egypt since 2019, traversing over 5,000,000 KM and completing over 250,000 transactions.

“ILLA will use the funds to fuel its expansion and growth in Egypt and disrupt the traditional route-to-market for FMCG companies and SMEs while building more around its tech platform to deliver more value to its clients and drivers alike,” said Mahmoud ElZomor, Co-Founder and CEO of the Cairo-based T&L startup.