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GWI Raises $180M at $850M Valuation for its Market Research SaaS

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GWI, a UK-based tech company — formerly GlobalWebIndex — that’s built up a SaaS business that disrupts traditional offline market research methods with a global network of data contributors, mobile surveys, and a self-serve platform for surfacing rich consumer insights to customers that include tech giants like Google, has closed a $180 million Series B at a valuation of more than $850 million.

The growth funding round is led by global investment firm Permira — and is only GWI’s second tranche of VC after a $40 million Series A back in 2018.

The 2009-founded startup was bootstrapped for years by founder and CEO, Tom Smith, before finally taking external investment a few years ago with the goal of scaling access to its consumer lifestyle and habits data beyond dedicated research teams — to “nonexpert” professionals who may be working in all sorts of roles right across a business.

Following its $40 million Series A, GWI says it’s tripled recurring revenue and grown to nearly 400 employees based across offices in London, New York, Prague, and Athens. Last year it also opened an office in Singapore.

Read more on Tech Gist Africa:

Wayflyer Raises $150M on a $1.6B Valuation for a New Spin on Providing Loans to e-Commerce Merchants

Swvl, an Egyptian mobility company, has raised an additional $21.5 million in PIPE funding

InstaDeep, a Tunisian artificial intelligence startup, has received $100 million in Series B funding

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Femi Thomas

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Copyright © 2019 TECHGISTAFRICA. All Rights Reserved

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy. GWI, a UK-based tech company u2014 formerly GlobalWebIndex u2014 thatu2019s built up a SaaS business that disrupts traditional offline market research methods with a global network of data contributors, mobile surveys, and a self-serve platform for surfacing rich consumer insights to customers that include tech giants like Google, has closed a $180 million Series B at a valuation of more than $850 million.rnrnrnrn

The growth funding round is led by global investment firm Permira u2014 and is only GWIu2019s second tranche of VC after a $40 million Series A backu00a0in 2018.rnrnrnrn

The 2009-founded startup was bootstrapped for years by founder and CEO, Tom Smith, before finally taking external investment a few years ago with the goal of scaling access to its consumer lifestyle and habits data beyond dedicated research teams u2014 to u201cnonexpertu201d professionals who may be working in all sorts of roles right across a business.rnrnrnrn

Following its $40 million Series A, GWI says itu2019s tripled recurring revenue and grown to nearly 400 employees based across offices in London, New York, Prague, and Athens. Last year it also opened an office in Singapore.rnrnrn

Read more on Tech Gist Africa:rnWayflyer Raises $150M on a $1.6B Valuation for a New Spin on Providing Loans to e-Commerce MerchantsrnrnSwvl, an Egyptian mobility company, has raised an additional $21.5 million in PIPE fundingrnrnInstaDeep, a Tunisian artificial intelligence startup, has received $100 million in Series B funding”,”author”:{“@type”:”Person”,”name”:”Femi Thomas”,”url”:”https://www.techgistafrica.com/author/femithomas/”},”articleSection”:[“Europe”,”Funding”],”image”:{“@type”:”ImageObject”,”url”:”https://www.techgistafrica.com/wp-content/uploads/2022/02/GWI-GlobalWebIndex.jpg”,”width”:1000,”height”:563},”publisher”:{“@type”:”Organization”,”name”:””,”url”:”https://www.techgistafrica.com”,”logo”:{“@type”:”ImageObject”,”url”:””},”sameAs”:[“https://www.facebook.com/techgistafrica/”,”https://twitter.com/techgist_africa”,”https://www.instagram.com/techgistafrica/”,”https://www.linkedin.com/company/techgist-africa”]}}]]>

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