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Behind Shoprite’s e-commerce pitch for the informal market

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It’s along the lines of the Checkers Sixty60 delivery service — but ‘also vastly different’

11 July 2024 – 05:02

by Adele Shevel

Supermarket giant Shoprite is leveraging its fast-growing e-commerce services to capture vibrant, sprawling informal markets.

The group has put in place e-commerce services for its Cash & Carry wholesaler, which delivers to businesses such as spaza shops that buy in bulk. This should make it easier for operators in this sector to tap into this convenience in a similar way that the Checkers Sixty60 delivery service has allowed consumers to buy goods…

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