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“Aqua Mist offers a fresh, calming energy,” says Charlotte Jones, colour, material and finishes designer at Callum. “Its soft and cool undertones are associated with tranquility and openness, providing a balanced base that doesn’t overwhelm the senses.”
Before you start imagining an interior covered purely in Aqua Mist materials, something that probably wouldn’t be that tranquil, fear not because the team have also come up with what they call balancing colours. One is Midnight Tide, a timeless and warm deep blue. Neon Riot, on the other hand, is a vibrant hot pink to provide a playful energy to the mix.
These aren’t just colours that the team predicts will play a role in automotive design in 2025 either. Their research suggests we could see them being used in textiles, including fabrics, plastics and leather. They could influence interior design choices in homes and offices and, interestingly, they also see the colours being used in cutting-edge technology.
It’s easy to imagine a wide range of applications for the colour trio across interior design, fashion and product branding. It’s a serious business, but there’s a lighter side to it all too.
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