Tejarra, an Egyptian e-commerce platform raises a six-figure seed round

Tejarra, an Egyptian electronics e-commerce platform, has received a six-figure seed investment from venture capital firm Openner, according to the company.

Openner will not only provide funding for the platform’s operations, but also in-depth, hands-on technical support, scientific experience, and additional resources.

In Egypt, Openner is launching a new unique venture model for entrepreneurs. The company is a “Venture Builder” with three streams: it creates new businesses, invests in existing ones, and collaborates with enterprises to develop innovative business models.

By the end of 2021, the startup hopes to increase sales to EGP 100 million, with an emphasis on both B2C and B2B transactions.

Tejarra, a consumer electronics marketplace that launched in January, has attracted more than 50 vendors to its platform, with more than 18,000 products, where wholesalers, suppliers, and vendors sell electronic consumer goods such as refrigerators, TVs, printers, wearables, computers, tablets, and mobile phones, fitness and personal care equipment.