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(Ecofin Agency) – For the first time since the COVID-19 pandemic, Africa has surpassed pre-pandemic levels of international tourist arrivals. The continent welcomed 74 million visitors in 2024, a 7% increase from 2019 and 12% higher than in 2023, according to a statement from UN Tourism on January 21.
North Africa led the recovery, with international arrivals rising 22% compared to 2019. This strong performance helped position Africa as the second-fastest recovering region globally in 2024, following the Middle East, which saw a 32% increase in arrivals compared to pre-pandemic levels.
Europe retained its top spot worldwide as the most popular destination, attracting 747 million tourists in 2024—1% more than in 2019 and 5% more than in 2023. Asia-Pacific lagged, with arrivals reaching 316 million, about 87% of pre-pandemic levels. The Americas were closer to a full recovery, with 213 million arrivals, representing 97% of 2019 figures.
The number of international tourists nearly returned to pre-pandemic levels, reaching 1.4 billion in 2024. This represents a 99% recovery and an 11% increase compared to 2023, with an additional 140 million travelers. This growth was fueled by strong post-pandemic demand, robust performances in major travel markets, and a steady recovery in Asia-Pacific destinations.
Tourism revenues also grew in tandem with arrivals. Global earnings from international tourism hit $1.6 trillion in 2024, 3% higher than in 2023 and 4% above 2019, accounting for inflation and currency fluctuations.
Looking to 2025, UN Tourism, headquartered in Madrid, projects a 3% to 5% increase in international arrivals compared to 2024. This forecast assumes a stable global economy, declining inflation, and no escalation in geopolitical conflicts.
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