By 
Technological advances have meant that businesses can reach more consumers because of the growth of e-commerce. Research suggests that language can significantly affect consumer behaviour in e-commerce since people are more inclined to buy goods or services from websites that offer such goods or services in their native tongue.
Due to the diversity of linguistic and cultural groups in SA, it may be challenging for SMEs to cater to this.
This week the CEO of Botlhale AI, Thapelo Nthite, joins Gumede to share his entrepreneurial journey of building an online platform that uses AI technology to help customers engage and transact in languages they understand. He sheds light on the challenges that exist, such as language barriers in the e-commerce space, and how AI can be used to solve them.
Comments