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The recovery of low cost air travel amidst a economic downturn is the focus in this edition of Business Day Spotlight.
Host Mudiwa Gavaza is joined by Kirby Gordon, FlySafair’s chief marketing officer.
FlySafair is the largest domestic airline in SA. According to Gordon, the company commands about 60% of SA’s domestic travel market, which also has players such as SAA, Lift, Airlink and CemAir.
Gordon says the company is now operating at about 75%-80% of the business it was doing before the Covid-19 pandemic. But even then, FlySafair has seen its business boosted by the departure of airlines including British Airways, Kulula and Mango from the local market. Despite this fall in competition, Gordon argues that the industry has recovered to the same capacity it had for the pandemic.
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