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It’s a quirk of life that the smallest, perhaps most insignificant, decisions can have an enormous effect on the trajectory of our life, loves and careers. Like the butterfly effect of small variations cascading into major change, binary choices have an impact too. Left or right. Stay or go. This one or that one.
And it was only by chance that Stephan Brückner, founder of Wolwedans in Namibia’s NamibRand Nature Reserve, picked up a copy of ‘The Second Curve’ by Charles Handy before a flight home from Victoria Falls.
“Handy says that in every organisation, at a certain time, you need to reinvent yourself otherwise you might miss the boat,” says Brückner. “When I read that it really sounded familiar. I realised that the first curve for Wolwedans had already dipped and it was time for a rethink.”
For almost 30 years, Wolwedans has been regarded as one of the most remarkable destinations in Southern Africa; an immersive desert experience in the heart of the 215,000ha NamibRand Nature Reserve. What began as a few dome tents — pitched atop wooden platforms with the aim of generating cash flow to fund the Reserve — would mushroom into four camps offering 56 beds and employing more than a hundred Namibians.
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